Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. It will be Oracle’s culture that dominates the combined organization.
Customer Experience Matrix
NOVEMBER 2, 2010
The logic is this: buying ATG suggests that Oracle, like IBM (which put Unica in its WebSphere organization), is focusing on online marketing rather than marketing automation in general. Nor have I forgotten that Oracle already bought marketing automation vendor Market2Lead, plugging a different set of holes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSquared
AUGUST 28, 2019
A sizeable amount of organizations have now found the secret ingredients to generate more leads. According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. Why is it important? Let’s take a simple example: John has opened an email which you sent and is currently looking at various pages on your website.
Customer Experience Matrix
AUGUST 3, 2010
Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign flows. Executive Edition shows what Marketo believes is needed to service large marketing organizations. Market2Lead had something similar but is no longer sold.) Summary: Marketo continues to follow its own path.
Customer Experience Matrix
MARCH 26, 2009
These organizations have marketing operations staff members whose entire job is to set up campaigns. So I've reluctantly concluded that flow charts are only suitable for serious technical experts. Such specialists are fairly common at big consumer marketers such as banks and retailers.
LeadSloth
AUGUST 10, 2010
Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Also, it may be a good solution for small and savvy organizations. This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors).
Customer Experience Matrix
JULY 22, 2010
Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. This is less of an issue for larger firms, who have relationships throughout their clients’ organizations. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors.
Expert insights. Personalized for you.
120 
Let's personalize your content