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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Little and her team pay particular attention to mobile responsiveness, content length, and the visual appeal of all pieces produced.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. 11) Effective Mobile Marketing Awards. 7) Content Marketing Awards. 12) Effie Awards.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Mobile Computing. Advertising. Assessment. Data/Document Management.

Web 2.0 100
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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network.