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How to build a competitive analysis report with examples and tools

Sprout Social

Use social listening to gather information as well as scout forums like G2, Capterra and TrustPilot for unbiased opinions on your product and the competition. With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier. It’s not compulsory to compare every feature you and your competitors offer.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

When employed correctly, AI helps marketers develop and implement effective retention strategies that not only reduce customer churn but also foster customer loyalty and long-term engagement. How Are You Revolutionizing Marketing with Artificial Intelligence?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Spend 10% of Revenue on Marketing.

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Social media moderation: How to respond to world events

Sprout Social

Offering support to audiences when they need it most builds loyalty. Speaking on issues like racial justice, LGBTQ+ rights or public health may receive pushback with many different opinions and commentary. Enter social media moderation. Why social media content moderation matters right now. Moderation creates a safe environment.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. The more detail you can capture the better.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Spend 10% of Revenue on Marketing.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. The more detail you can capture the better.