SEO vs PPC: How to Prioritize Your SEM Strategies
MAY 31, 2018
Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization.