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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. Basic SERP Features.

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What is Keyword Search Intent?

Brightedge

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Wikipedia pages, blog posts, and instructional videos). Analyze SERP Results for Your Primary Keyword. Search engines are now more intuitive when it comes to understanding and ranking content on the web.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Powerful #SEO content is the equivalent of a best-selling novel that people gobble up, says @JuliaEMcCoy. Long-tail, low competition.

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Featured Snippets Drop to Historic Lows

Moz

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

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The progression of anchor text

Biznology

(Photo credit: Wikipedia). Much like the SEO industry as a whole, strategies for anchor text are always changing. One of the most exciting things about being involved in the SEO industry is that it is always evolving. While the industry as a whole is always changing, so are the various individual parts that make up SEO.

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How Bad Was Google's Deindexing Bug?

Moz

Posted by Dr-Pete On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. One question we can answer is whether large sites were impacted by the bug.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Google’s main focus is the user.