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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Change takes time. IT projects.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? It’s called intellectual property and in each case it belongs to somebody. We all know how much “lifting&# goes on in the Internet. Have you read the Terms link provided by Facebook, Twitter or YouTube?

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10 creative lead gen examples sourced from marketing legends

Unbounce

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

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Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Directive Agency

The PPC people “do PPC.”. Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” And there’s never a whole lot of overlap between the two, despite them being only a few pixels from each other on a Search Engine Result Page. That approach is continuing to fail today, however. image source ).

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.