Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

Storytelling 131

Storytelling Lock-In Marketing Proposals Act-On 131

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

ClearVoice

MARCH 8, 2019

Locke Hughes: “Network.”. Locke Hughes: “Network.”. Freelance journalist and health coach Locke Hughes started writing for her alumni magazine and some local publications while attending the University of Virginia. | #FreelanceWriting | #ContentMarketing | #GirlPower Click To Tweet.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Buffer

MARCH 13, 2018

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

The ROI Guy

SEPTEMBER 30, 2015

Your Marketing works hard to develop what they believe are effective value propositions, insights and messaging, all too often without enough sales and value consultant involvement. Your Sales enablement creates their own set of value presentations and tools, and these often don’t align with the marketing positioning and tools.

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

The ROI Guy

OCTOBER 22, 2013

I recently had the opportunity to interview Jody Canavan, Founder and President of Launch International and an expert in content marketing. During the EVALUATION phase, different solutions are being explored, and the proposal is being considered versus several others.

Thought Leadership 40

Thought Leadership Lead Ranking Case Studies Ideal Customer Profiles 40

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Give your marketing team clear instruction and task lists. You embrace a process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114