illumin

MAY 31, 2024

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms. And it’s not just PayPal.

Paid Search Agency 99

Paid Search Agency Marketing AI Peer-to-peer Ads 99

ViewPoint

JANUARY 24, 2012

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

ClearVoice

JANUARY 14, 2020

If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. Although most people pepper such updates with their guesses at relevant hashtags, simply linking to the source article is sometimes enough to get it noticed by LinkedIn curators. How do they like to be approached?

CMS Development 119

CMS Development Content Marketing Media Planning 119

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 52 Unique Ways to Create Social Media Magic by Rebekah Radice.

Social Media 100

Social Media Social Marketing Work Management Media 100

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Biznology

FEBRUARY 12, 2013

Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know). Second rule is: Engage! “Why not?

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80