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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Privacy Policy | Site designed by AMAInteractive a div.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Privacy Policy | Site designed by AMAInteractive a div.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Privacy Policy | Site designed by AMAInteractive a div. Get the free “Step-by-Step Guide to Website (re)Design” now. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

People in sales are not very interested in spending time nurturing suspects and prospects, that’s marketing’s job. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.