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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? How unguarded, collaborative networking with peers in your industry can lead to success for your own business. How newsjacking can lead to more sales and a growing business. ” —@dmscott.

PR 317
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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

How a well-crafted social presence leads to daily customer touch-points, drives leads, and creates sales. How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. ” —@LListanski.

Training 113
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How Publix Loves Their Customers in Social Media

Convince & Convert

How centralizing a chain’s social media leads to deeper connections with customers. How promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocates. Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan.

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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

How creating defined strategies for each social channel leads to an effective and targeted marketing plan. Why a comprehensive digital and social media plan means including HR. If you could do a Skype call with any living person, who would it be? In This Episode. The importance of tying metrics to business goals.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. 6 things you need 2 incorporate into your social media plan. Here's some of Jay's work. Killer stuff!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. applications like Facebook, Twitter, Skype, etc.

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Is Social Conversation a Myth?

Convince & Convert

I use skype and gchat regularly. Are they not “social media&# tools? They’ve been around for a long time but I’d still consider them social media where conversation occurs. I think that is what leads to comment-less blogs and promotional updates. There are plenty more like them. What about forums?