Leadspace
OCTOBER 3, 2019
Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Lead Nurturing Is…. It’s one that encompasses email, direct mail, telemarketing, and social media.
Biznology
JUNE 4, 2019
In my opinion, too much of the prospecting is being handled by a black box. Prospects today are called by pushy appointment setters, or being read tedious scripts by low-level telemarketers, or being barraged with email. The secret is in mixing up the media. You can’t depend entirely on email. You need balance.
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Customer Experience Matrix
APRIL 20, 2010
Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource. By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads.
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. I know how strange that might sound, but for most companies, leads mean more work and very little to show for it. Instead, salespeople want opportunities. ”.
Industrial Marketing Today
OCTOBER 21, 2010
Sales cycles are longer in a down economy: Marketing automation supports drip marketing campaigns for lead nurturing to maintain top of mind awareness over a longer sales process. Lead nurturing of a vast majority (up to 70% according to some studies) of site visitors and prospects who are not “sales ready” right now.
markempa
MAY 20, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.
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