B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
ANNUITAS
OCTOBER 23, 2014
I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
Let's personalize your content