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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

It could be word of mouth, signs they’ve seen around town, or the research they do online. Direct marketing: Direct mail, emails, telemarketing. SEO optimized landing page. Once seniors realize they are ready for senior care, what influences them to narrow down their search? Google ads.

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How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you.

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B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

markempa

« Podcast: Landing Pages for Lead Generation | Main | Lead generation & nurturing with a human touch » Are you using the Best Lead Generation Techniques? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Selling IT: Are you using the Best Lead Generation Techniques?

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail? The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out.

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Every email message you send out has to include your valid physical mailing address. consumers to limit the telemarketing calls they receive. If you do cold call and use telemarketing. Provide a link to your privacy policy on or near your landing page forms and in email marketing messages. It's prohibited.