Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MARCH 13, 2020

Marketers should encourage their employees to spread positive word-of-mouth amongst friends & colleagues interested in what the marketers do. In the words of Douglas Conant, Founder & CEO of ConantLeadership, “To win in the marketplace you must first win in the workplace.”.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Valasys

DECEMBER 16, 2019

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. Marketers can start experimenting with alternative forms of low-risk CTRs & can launch different formats for sneak peeking at the pricing part. attribution philosophy.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

DECEMBER 23, 2019

Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

FEBRUARY 17, 2020

The ‘fit’ & intent-data. 2) Auditing the pieces of Content: Marketers should perform an audit to understand if their content distribution strategies are helping or hurting the content distribution efforts. Therefore, marketers need to have an omnichannel marketing approach.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52