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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” If you don’t get any traction with other outlets, write a rebuttal essay and post to your blog on your site or on Medium. This information is typically available in media databases and on LinkedIn and Twitter.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We have this page up, and it’s like Britney Spears or something like that, and like, why is Twitter outranking this page? Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. In short, customers are more informed, they find information on their own and they mainly use the internet for research. Think like a publisher. Go multi-format.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For B2C websites, the majority of content focuses purely on product information. This tactic contributed to a nearly 50% increase in organic traffic to the blog.