How AI in analytics is transforming the way marketers work
Unbounce
JULY 5, 2023
The answer: AI, baby. Specifically, AI analytics. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like. The more AI observes, the more it learns and improves.
Let's personalize your content