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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Webinars: These live presentations are usually about an hour and are a great way to engage current and potential users in real-time online. Some organizations make webinars available to paid users only as a perk for existing customers, whereas others want non-users to sign up, as they can be a valuable lead generation tool.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Email open and clickthrough rates. 7: Closed/won. .

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4 Potential Limitations of HubSpot’s CMS and How to Address Them

SmartBug Media

Originally named the HubSpot COS (content optimization system) because of its focus on optimizing as well as managing content, the HubSpot CMS (content management system) has been used to build nearly 113,000 websites to date. HubSpot CMS forces marketers to be resourceful. For most marketers, HubSpot is a dream platform.

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How to Create a Winning B2B Marketing Strategy with Technology

SalesIntel

You need to make sure that your message speaks directly to their needs and that you present solutions that address those needs. Fortunately, modern technology tools can help you do this in an effective way so that you can craft a winning B2B marketing strategy.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. And even those who have already been ‘digital first’ will evolve their strategies to better align with the new expectations of remote buyers and employees. Contents 1. Consolidate Disparate Systems 6.1.2

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The 3-Step Guide to Identifying and Tapping the Most Profitable Demand Channels

Televerde

A full-funnel marketing plan can optimize your customer lifecycle marketing strategy. One of the best lead generation strategies is digital event marketing, such as presenting at user conferences, hosting networking events, or conducting webinars. Some of the best demand channels for this stage include: Email campaigns.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. And even those who have already been ‘digital first’ will evolve their strategies to better align with the new expectations of remote buyers and employees. Contents 1. Consolidate Disparate Systems 6.1.2