Remove Industry CMS Remove Presentation Remove Sales Management Remove Webinar Metrics
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . As the old saying goes, “if you measure it, you can manage it”.

article thumbnail

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Maybe it’s easy to believe, but B2B marketing is easier for different types of products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Potential Limitations of HubSpot’s CMS and How to Address Them

SmartBug Media

Originally named the HubSpot COS (content optimization system) because of its focus on optimizing as well as managing content, the HubSpot CMS (content management system) has been used to build nearly 113,000 websites to date. HubSpot CMS forces marketers to be resourceful. For most marketers, HubSpot is a dream platform.

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. And even those who have already been ‘digital first’ will evolve their strategies to better align with the new expectations of remote buyers and employees. Video Trend 1: Video in Sales Explodes 2.1

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. And even those who have already been ‘digital first’ will evolve their strategies to better align with the new expectations of remote buyers and employees. Video Trend 1: Video in Sales Explodes 2.1

article thumbnail

How to Create a Winning B2B Marketing Strategy with Technology

SalesIntel

You need to make sure that your message speaks directly to their needs and that you present solutions that address those needs. Fortunately, modern technology tools can help you do this in an effective way so that you can craft a winning B2B marketing strategy.

article thumbnail

The 3-Step Guide to Identifying and Tapping the Most Profitable Demand Channels

Televerde

Profitable demand channels will vary depending on your niche and your audience’s stage in their customer journey. Learn how to generate the best leads and convert them into closed sales efficiently. Understand Your Target Audience. You will know your target audience’s wants, when they want it, and where they want it.