Remove income
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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

An overwhelming 72% of CFOs said their CMO struggles to demonstrate the commercial value and ROI of brand marketing programmes [sic],” according to a study on the relationship between CMOs and CFOs by B2B Agency Transmission.

CMO 147
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Fallacy of the Day

Content Marketing Institute

Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive. Macroeconomics is concerned primarily with the forecasting of national income, through the analysis of major economic factors that show predictable patterns and trends, and of their influence on one another.

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How to Improve B2B Lead Quality

PureB2B

Demographics include a lead’s personal information, such as their name, age, job title, location, income, gender, educational level, languages spoken, and even marital status. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. Demographics.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Demographics include a lead’s personal information, such as their name, age, job title, location, income, gender, educational level, languages spoken, and even marital status. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. Demographics.