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Marketer Showcase: Carolina Alves of Aggreko

NetLine

Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy?

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. Your brand promise helps shape your marketing message and clues your customers into what you’ll never do to let them down. Your brand development strategy is a critical component of your company’s long-term plan for growth.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes. Actually, yes.

Linkedin 101
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24 Best SaaS marketing agencies for 2023

accelerate agency

That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them. Marketing SaaS products requires unique skills and knowledge, so it’s best to hire a SaaS marketing agency to help you—but how do you pick the right one?