In-market Buyers Intent Data Organization Segmentation 
TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
PureB2B
MAY 20, 2022
Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in in some way.
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TrustRadius Marketing
OCTOBER 3, 2022
Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.
Adobe Experience Cloud Blog
JUNE 9, 2017
As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? A Nascent and Confusing Market. How do I use intent data in practice?
NetLine
MARCH 7, 2022
Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Are they accessing pricing data? Combining buyer intent with social proof.
TrustRadius Marketing
OCTOBER 3, 2022
Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. But while demand gen and ABM are still related strategies, there are key differences in messaging and go-to-market. Downstream intent data is often the ideal connection. Demand gen vs. ABM.
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