The Marketing Blender

APRIL 16, 2020

Our Services. How to make smart cuts to your Marketing Budget…. In a separate article, I’ll teach on Account Based Marketing, which is a strategy for sales and marketing alignment to target your VIP prospects. At Blender, we organize marketing into the Seven Fundamentals. See Our Work.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #1: Email Marketing and Automation.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? B2B Marketing Trend #1: Email Marketing and Automation. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

SEPTEMBER 12, 2019

Our Services. The most compelling language you can use to sell focuses on the pain points of your customers. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. Teach the clients about themselves and reframe the problem. See Our Work. Who We Are.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

OCTOBER 17, 2019

Our Services. Of course, having a superior product or service still matters. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Our customer X dealt with the same issue when X happened. See Our Work.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40