Customer Experience Matrix

OCTOBER 4, 2016

But beyond the standard DMP function of generating advertising audiences, Krux gives Salesforce a solid customer data foundation to support all kinds of marketing management. billion for LinkedIn. It can then use the information to predict future purchases and guide marketing and sales messages.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts. In cases where the data came from different sources, I've put the link on the items themselves.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 9, 2010

Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. Because the search and tagging are highly automated, Curata says a typical client processes 40 to 80 articles each day in about 20 minutes. Setting up a Curata site requires little technical skill.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. This fits perfectly with the Genius.com proxy server.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Lead scoring supports multiple scores per person, which is typical in high-end demand generation systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120