Madison Logic
OCTOBER 4, 2023
As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.
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The Lead Agency
AUGUST 20, 2020
Research has found that 24% of consumers will increase long-term use of digital channels due to COVID-19. Marketers should be aware of theses changes in media consumption so that they know which channels brands should be on in order to reach their consumers effectively.
ClickZ
DECEMBER 23, 2020
CMS platforms with multi-site capabilities offer the connectivity and integration capabilities needed for these digital portals. The result is content management that is flexible, agile and fast, promoting best-of-breed development for output to any channel or service: web, mobile, voice, kiosk and beyond.
Martech Advisor
MARCH 11, 2020
Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. Some now include analytics like predictive modeling or machine learning; others integrate channel delivery applications.
Engagio
OCTOBER 13, 2020
New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration.
Engagio
OCTOBER 1, 2019
New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration.
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