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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

If your marketing and sales teams are disjointed, you could convey mismatched messaging and confuse potential customers, losing their trust and business forever. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Source: SuperOffice.

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How to Use AI Marketing in your Marketing Strategy

Vision6

According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. AI automates these workflows seamlessly, freeing up your marketing team’s time to focus on high-impact strategy. However, this may overlook certain qualitative factors essential for your marketing team to analyse.

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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

As such, your marketing team will need to meet frequently to revisit current plans and decide whether they still apply to the changing needs of your audiences. Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information. The best rule of thumb?

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What is CRM and how does it support marketing?

Martech

In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out.

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CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night

Hubspot

These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. Prior to his tenure at Gartner, Jake was a founding partner at Marketlever and a CMO at rPath.

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How to Build And Strengthen Brand Equity With Social Media

EveryoneSocial

Increasing your brand equity includes: Increase loyalty to your brand Associate your brand with better values Increase overall brand awareness Improve quality of products or services. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued. Download our guide to getting started.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

It’s like catnip for sales and marketing teams. CEB , a subsidiary of Gartner, put the average around 7. The emergence of sales automation and customer support tools, together with CRMs, make it easier for sales teams to better manage contacts and leads, answer queries and solve customer problems. The Customer Convergence.