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How to build a competitive analysis report with examples and tools

Sprout Social

Run a SWOT analysis A SWOT analysis helps you evaluate your competitive position by laying out your company’s strengths, weaknesses, opportunities and threats based on all the data you’ve gathered. With that, you’ll get a clear idea of your position based on the SWOT analysis you created earlier.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Geofencing.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Publishing frequency: Are they publishing new content weekly, monthly or less often? They will gather and analyze competitor data about your competitors’ strengths, weaknesses, opportunities and threats (SWOT). Total amount of content: If they have a blog, see how many posts have they published.

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Digital Marketing Competitor Analysis: Guide to Evaluating Competition

Digilant

A SWOT analysis of your brand and your competitors helps see what’s going on in the market. Look at the platform, the number of followers, the frequency and consistency of when they post, and what goes viral. Conduct a SWOT analysis to learn the strengths, weaknesses, opportunities, and threats of the competition.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

AI can analyze keywords for not only their frequency but also the context in which they are being used. Perryn Olson , Chief Marketing Officer at REX.one , says, "I use ChatGPT for brainstorming headlines and product listings, ideation, and templates such as SWOT analyses."

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

An empowered analyst needs to minimise the frequency and nature of a surprise. Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. We know the majority of surprises bring negative news. TOWS, therefore, is a more powerful way of thinking.

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Everything to know about Marketing Environmental Analysis.

Valasys

For example, what is the frequency of the purchase? Several techniques can be employed to conduct a thorough Marketing Environmental Analysis: SWOT Analysis. SWOT Analysis: Strength: These are the characteristics of a business that gives it advantages over its competitors. SWOT ANALYSIS. Expectations. PESTEL Technique.