Forrester and SEM - B2B Marketing Zone

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? How else can revenue teams use data to make sure sales teams get the right content to the right buyers? Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Content + Intent Data: Informing Content Based on Interest

Content4Demand

SEPTEMBER 24, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? If an account is showing high interest based on topics, it could qualify or score high enough to become an MQA for sales to further qualify.

Intent Data

Intent Data Top of Funnel Intent Lead Ranking

Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? If it’s lower, it can be weeded out or bid down to an appropriate CPC.

PPC

PPC Advertisements Advertising SEM

The Best Marketing Conferences of 2020

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference

Conference Marketing AI Work Management Marketing Management

How to get a Bigger SEM Budget

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." WebMarketCentral now offers a focused career opportunity search tool just for marketing & sales professionals, powered by CareerBuilder.

SEM

SEM Budget Programs Advertising Agencies Paid Search Agency

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing

The Buck Stops at the CEO for Account-Based Marketing

Terminus

MAY 24, 2017

ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. But alas, Forrester found that less than 1% of leads generated ever turn into customers. No more MQLs.

Account Based Marketing

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership

Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! I hope this was helpful.

Paid Content

Paid Content Paid Search Agency Budget Programs Marketing Budget

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results. Tweet This!

Marketing Budget

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures.

Work Management

Work Management Social Media Social Marketing B2B Marketing

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising.

ROI

ROI B2B Marketing Paid Search Agency Planning

SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

SEPTEMBER 28, 2016

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget. Featuring: @tedives , @suzyvirtual , @jpinocchio , @bgTheory.

SEM

SEM Multi-Channel Paid Content Cost Per Click

$122 Billion MarTech Expenditure by 2022

Valasys

MARCH 12, 2019

According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! As advertising technology is a key customer acquisition technique, most marketers will use a combination of display ads, Search Engine Marketing (SEM), retargeting, and ad tracking.

Marketing Attribution

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . .

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

Best Practices for Technology Marketing

KEO Marketing

SEPTEMBER 1, 2017

increase in sales productivity and a 12.2% According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead.

Marketing Automation Services

Marketing Automation Services Practices Work Management Top of Funnel

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

MARCH 14, 2017

You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g.,

Enterprise Management

Enterprise Management Planning Work Management Marketing Management

B2B Marketing Zone