Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Our B2B buyer research shows it’s worth putting in the effort, as 23% identified customer testimonials as a top trust factor, and 20% cited reference cases.

B2B 52

B2B Marketing Management Case Studies Paper 52

SnapApp

JULY 11, 2017

Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Buyers are in control, and they’re aware of it. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Vidyard

DECEMBER 4, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. ConvertKit’s Video Background Landing Page 5.2

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

JULY 31, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video is the currency of the internet, so online marketing that refuses to incorporate runs the very real risk of being left behind entirely. ConvertKit’s Video Background Landing Page 5.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Albacross

AUGUST 7, 2018

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. That said, this isn’t about what’s easy for B2B marketers.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Albacross

JULY 11, 2019

On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. That said, this isn’t about what’s easy for B2B marketers.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88