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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Why It’s Notable : When building a successful Twitter profile, one of the things we aim to do is create a high ratio of “followers” to those we “follow.”

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. Impressions offer marketers insights into how frequently a display or paid ad is viewed. The answer in general?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. SEMrush) The U.S.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

We’re all hungry for data. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are marketers measuring social media success? Who is actually consuming all of this content? General Social Media Statistics. hours to 6.3

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Discover the answers to these questions and others here in more of the best posts on social media from this year. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?