Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
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FEBRUARY 14, 2024
Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. There likely won’t be one answer, but notes from your Sales team and CRM data will help you pinpoint patterns.
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