Forrester Report: The Birth Of The B2B Consumer
PathFactory
SEPTEMBER 12, 2018
According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. It leads with what the company offers rather than what the customer actually needs or wants. Fewer leads, more conversations.
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