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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Offer To Write Something.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma companies use social media, search engine marketing, and their own websites to connect with both professionals and patients. Digital ads, email campaigns, and sponsored content are all part of the paid pharma marketing strategy. The pharma industry is constantly evolving, so your pharma marketing needs to as well.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Typically, you do a Google search. Am I right?