Webbiquity

MAY 16, 2023

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Litmus

APRIL 18, 2024

It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack. You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots.

Email Marketing 94

Email Marketing Marketing Automation Services Work Management Planning 94

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect. account manager.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Boosting privacy. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Take the Firefox 70 update. In late October 2019, Mozilla offered website builders a glimpse into the future of online tracking. . Conclusion.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Each tier of the membership offers a larger storage size, more features, and greater control. Users have a lot more control over their content with features like captions or subtitles. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

Privacy Protection 104

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 104

Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. Available exclusively on Litmus Enterprise plans for Salesforce Marketing Cloud, Oracle Eloqua, and Marketo. Available exclusively on Plus and Enterprise plans.

Analytics 74

Analytics Privacy Protection Eloqua Privacy 74