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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Google starts tracking data for your property as soon as you add it to GSC -- even before it’s verified you’re the site owner. This is the mean ranking of your page(s) for a query or queries.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. SEO: How to Help Your Client Understand that Ranking Takes Time. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020.

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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. Both scores range from 1 to 100, but they measure different aspects.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. That makes sense, since Trello is a collaborative project tracking tool. Neil Patel is a leading growth hacker and his blog provides a plethora of resources for growth hackers.

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How to Find & Fix Duplicate Content on Your Website

seo.co

Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm. Today, if you’re caught using duplicate content, your domain authority could suffer and your keyword rankings could drop. Duplicate content can be bad. Why is it bad?

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24 Growth Hacks to Try Today

Hubspot

But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. Leads -- they’re great! Once you’re able to keep track of where your leads are coming from, identify your highest-converting offer and break it out into multiple sections.