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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

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Top 15 Content Marketing Trends for 2023

ClearVoice

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Hybrid marketing experiences. Brand identity content marketing trends.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. In June, I closed the sale on a sofa at a major retailer and waited intently at my new place for it to arrive. Chris Wood, Editor.

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5 Proven Strategies To Create More Opportunities For Small Businesses

BenchmarkONE

But before getting too tactical on how you can do that, it’s important that you implement these steps first: Identify the type of clients you wish to attract. Learn about your ideal client’s buying process. But, the following tactics will. Refine Your Inbound Marketing Tactic.

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What’s New in Vision6

Vision6

We’ve made some tweaks to our email template gallery to help make the email campaign creation process even smoother than butter. Plus, we’ve made some small tweaks so you can sail through the billing process with ease. Event Marketing Automation. We’re excited to introduce our brand new Event Module!

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. This approach drives early ticket sales, increases web engagement, and encourages interaction on your event page. Rosemary McKee is an Account Manager at Rocket Badge , the UK’s leading badge manufacturer.