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HR Software Selection Guide 2022?

TrustRadius Marketing

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

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Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

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SAS Acquires AssetLink: Great for Enterprises, But What About the Rest of Us?

Customer Experience Matrix

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size firms will be able to afford those systems. SAS today announced its acquisition of marketing resource management vendor AssetLink.

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The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value.

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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

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5 eCommerce Trends to Watch in 2022

Conductor

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Many of the leading eCommerce enterprises rely on outside experts to help with search engine optimization. trillion in 2020.

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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.