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Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The good news?

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Publishers, This Is Your Ticket to Content Diversity

RebelMouse

report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 YouTube is positioned to make $3.36 Chart from eMarketer. IGTV launched to give YouTube a run for its money, and Instagram Stories began to race ahead of Snapchat. billion this year.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

Adobe Experience Cloud Blog

As you’re jumping into the tactical details of your social media plan, it’s critical that you take the time to understand who your ideal audience is and what they care about. Here are some great questions to think about: Who is your ideal audience following on social media? Get to Know Your Audience. Statistic Brain.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Merry Xmas eMarketers! Merry Xmas eMarketers! It’s also now pulling Youtube and a few other spots it looks like. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more.