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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

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Why Marketers Are Embracing Live Videos

Biznology

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. According to Bill Fisher, this indicates a strong ROI for marketers. So, what does that tell us? Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Success stories.

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Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The effectiveness of personalized email marketing. What the next 25 years holds for email marketing.

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Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Let’s put it this way—mature can be sexy you know!

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. B2B Marketing ). Analytics are least commonly used to fine-tune the marketing mix (14%).”

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Cookies are Crumbling: What is the Future of MMM?

Mass Analytics

according to eMarketer. They need to put the right measurement framework in place to understand and disentangle the performance of each marketing channel. Marketing Mix Modeling. Marketing Mix Modeling consists of collecting aggregated data (rather than customer-level data) from various sources.