Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Engagement data (email open rates, social media engagement, etc.)

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

Marketing Interactions

MAY 21, 2018

Email metrics are a great example. For years, we’ve measured opens and clicks, deliverability and unsubscribe rates. If you get a 40% open rate, do you consider your email a successful send? A well-crafted email is designed to do one thing: get the recipient to take you up on its call to action (CTA).

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Marketing Strategy Dwell 74

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 104

Email Marketing Planning Work Management Marketing Management 104

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Email personalization. Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now! Content creation.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108