• DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] B2B Lead Management Market Heats Up
    4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [einsof, Interactive] Demandbase: A New Twist In The Lead Management Automation Market
    I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging?
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 1, 2008
    [einsof, Interactive] WMC Interviews: Ardath Albee
    Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 1, 2007
    [einsof, Interactive] New B2B Lead Generation Report from RainToday
    Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation.
  • WEBMARKETCENTRAL  |  THURSDAY, AUGUST 24, 2006
    [einsof, Interactive] Problems with "Naked" CRM Systems
    Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Both sales and marketing benefit from an interactive feedback loop that shows what works, and what doesn't, in the real world. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized.
  • WEBMARKETCENTRAL  |  WEDNESDAY, JUNE 28, 2006
    [einsof, Interactive] Awards Are Nice, but Relationships Rule
    And there's Kelly Allan , operations and marketing consulting expert at Kelly Allan Associates ; Yvonne DiVita , author, speaker, blogger , and diva of smart marketing to women online; Mike Schultz , a brilliant marketing of professional services at RainToday.com ; Jay Lipe , author, consultant, and head of Emerge Marketing ; and Ardath Albee , president of CRM extension software developer Einsof.