WebMarketCentral

FEBRUARY 1, 2008

Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. AA: I transitioned into technology to help my sister found and grow Einsof. WebMarketCentral (WMC): What did you do before Marketing Interactions?

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einsof B2B Thought Leadership Thought Leadership Tagging 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

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Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Enterprise Management Work Management Marketing Management Lead Management 40