Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. Marketing develops collateral materials to help sales; sales reps feel they don't have the right materials.

Awards Are Nice, but Relationships Rule

WebMarketCentral

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. The best thing has been the opportunity to meet, or to get to know better, a lot of fascinating marketing people, directly or indirectly through this blog. But the most amazing person I've gotten to know professionally this year is Kirsten Chapman, head of technology marketing agency KC Associates.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. We can broaden our available market."