Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

B2B Lead Management Market Heats Up

delicious b2bmarketing

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content.