WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." CRM systems don't live up to their promise; sales reps don't keep information up to date because there's no benefit for them. . Einsof's solution is to properly "dress" your CRM system with an interactive sales portal.

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WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., AA: I transitioned into technology to help my sister found and grow Einsof.

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WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

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WebMarketCentral

JUNE 28, 2006

There are also a number of other great bloggers I've had the opportunity to interact with and learn from. But the most amazing person I've gotten to know professionally this year is Kirsten Chapman, head of technology marketing agency KC Associates.

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Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. It is great to have so much insight on our suspects -- and how long it takes for them to convert.

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Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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