Problems with "Naked" CRM Systems
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." CRM systems don't live up to their promise; sales reps don't keep information up to date because there's no benefit for them. . Einsof's solution is to properly "dress" your CRM system with an interactive sales portal.