Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. In short, Einsof's business model is built around service rather than application sales.

Awards Are Nice, but Relationships Rule

WebMarketCentral

And there's Kelly Allan , operations and marketing consulting expert at Kelly Allan Associates ; Yvonne DiVita , author, speaker, blogger , and diva of smart marketing to women online; Mike Schultz , a brilliant marketing of professional services at RainToday.com ; Jay Lipe , author, consultant, and head of Emerge Marketing ; and Ardath Albee , president of CRM extension software developer Einsof.