Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 19, 2010

The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Marketing spend is much more efficient. This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

OCTOBER 26, 2010

No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. Two recent articles on Harvard Business Review offer some great advice. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening. It means listening to what will make our customers lives better.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 28, 2010

Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. The point here is to pick a metric that is right for you and your organization.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

I can assure you we are doing our best to make the most efficient use of the dollars we spend. This would not be effective or cost efficient. Mike Craig Oct 18 2010 I always seem to revert back to the same conflicting question: Are you more interested in volume or cost-efficiency? Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 8, 2010

MyFord Touch’s map-based navigation system, meanwhile, offers an EcoRoute option that quickly calculates the most fuel efficient route a driver can take to get from point A to point B. The feature will be available globally on the 2012 Ford Focus. #45.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100