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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Sensitive Data.

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How to protect and leverage your single source of truth

Martech

No DAM is an island A key way to minimize risk, maintain content consistency, create efficiencies and increase the overall ROI of your DAM is having it integrated with your other tools and systems. Do you have any of these tools that are (or should be) utilizing assets from your DAM? If you don’t, you should. Get MarTech!

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. What Is a CMS? HubSpot and WordPress both fall under the designation of CMS — a.k.a.

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. What Is a CMS? HubSpot and WordPress both fall under the designation of CMS — a.k.a.

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. Both HubSpot and WordPress provide backend software that agencies can use to build and maintain their websites. What Is a CMS? HubSpot and WordPress both fall under the designation of CMS — a.k.a.

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What is CRM?

Spiralytics

The dawn of the technological age has pushed forward an array of marketing techniques in the digital realm. Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. But what is CRM software?