Sat.Feb 15, 2020

Capturing the Loyalty of the Skeptical Consumer

Modern Marketing

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences.

B2B Reads: SEO Changes, Gating Content, and Commission

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

Sneak Peek of Our New Book: Mastering One Voice


Watch out world, there’s a new marketing tome in town—and it’s more than just a textbook. Toby Murdock, co-founder of Kapost, has finally blessed us with the content guide for. The post Sneak Peek of Our New Book: Mastering One Voice appeared first on Kapost Blog.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The New GeoIP Extension Taking Over The Expanding Businesses

Altitude Branding

Introduction. Ecommerce businesses have been on a successful trend over the past few years. People have started considering them as the ideal option for their shopping purposes. This has been very helpful for the businesses as a whole.

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Think Like an Investigative Journalist to Improve Your Writing


“Either write things worth reading or do things worth the writing.” — Benjamin Franklin. As freelance writers, we need to do both. If we stay stuck behind our computer screens, writer’s block can come to stay. It is in having experiences, being out in the world that the best ideas come.

NY Daily News Op-Ed: Mike Bloomberg, Please Exploit my Labor: A Prisoner Wants to Work


From inside Perryville Correctional, Televerde’s Charlotte Willenzik challenges the public outrage that came in late December when it was reported that Mike Bloomberg contracted with a call center staffed by inmates to make calls on behalf of his campaign.

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