Sun.Apr 05, 2020

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The No B.S. Guide to Growing Your Facebook Reach Organically

The Daily Egg

Facebook isn’t making life easy on anyone. All the family drama and political posts aside, checking Facebook statistics can make you feel like a 90’s emo kid. So. Much. Angst. A lot of business owners are wrestling with declining post engagement and reach that seems to shrink week-by-week, unable to understand the cause of the […]. The post The No B.S.

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7 Ways to Remain Calm With a Panicked Client

ClearVoice

When you become a freelancer and take on clients, you quickly realize what other roles you instantly take on: cheerleader, counselor and coach. And when something uncontrollable happens — bad press, a pandemic, a recession — you need to go straight into crisis communication mode. Even if you’re worried for yourself and/or your client, communication specialist and founder of Wink PR , Elaine LaPersonerie , says it’s more important than ever to remain calm and in charge.

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SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)

chiefmartech

Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared , the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked ( which is usually underreported by half ). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated.

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It's Time for Senior Leaders to Begin Planning for the "Next Battle"

B2B Marketing Directions

In his 1989 best seller, The Seven Habits of Highly Effective People , Stephen Covey wrote that effective people practice the habit of "putting first things first." By this, Covey meant that highly effective people focus most of their attention on things that are truly important. Covey used a 2 x 2 matrix to illustrate that we spend our time and energy in one of four ways.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Data Cleaning Tips

GreenRope

Data Cleaning Tips. 10 must-know tips to spring cleaning your data! Tip #1 Know Your System. Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

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