Sun.Apr 05, 2020

SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)

chiefmartech

Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared , the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked ( which is usually underreported by half ). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated. The whole world started falling apart.

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7 Ways to Remain Calm With a Panicked Client

ClearVoice

When you become a freelancer and take on clients, you quickly realize what other roles you instantly take on: cheerleader, counselor and coach. And when something uncontrollable happens — bad press, a pandemic, a recession — you need to go straight into crisis communication mode. Even if you’re worried for yourself and/or your client, communication specialist and founder of Wink PR , Elaine LaPersonerie , says it’s more important than ever to remain calm and in charge.

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Data Cleaning Tips

GreenRope

Data Cleaning Tips. 10 must-know tips to spring cleaning your data! Tip #1 Know Your System. Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

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AdTech Roundup: Top Things in Advertising Technology – Martech Series

TrueInfluence

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence. AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

It's Time for Senior Leaders to Begin Planning for the "Next Battle"

B2B Marketing Directions

In his 1989 best seller, The Seven Habits of Highly Effective People , Stephen Covey wrote that effective people practice the habit of "putting first things first." By this, Covey meant that highly effective people focus most of their attention on things that are truly important. Covey used a 2 x 2 matrix to illustrate that we spend our time and energy in one of four ways. Below is my version of Covey's diagram.