Sun.Apr 05, 2020

7 Ways to Remain Calm With a Panicked Client


When you become a freelancer and take on clients, you quickly realize what other roles you instantly take on: cheerleader, counselor and coach. And when something uncontrollable happens — bad press, a pandemic, a recession — you need to go straight into crisis communication mode.

SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)


Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they’ve shared , the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they’re using when asked ( which is usually underreported by half ).

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Data Cleaning Tips


Data Cleaning Tips. 10 must-know tips to spring cleaning your data! Tip #1 Know Your System. Your CRM probably has data cleaning tools you’re probably unaware of.

Tips 52

AdTech Roundup: Top Things in Advertising Technology – Martech Series


Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol,, DMI, and True Influence.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

It's Time for Senior Leaders to Begin Planning for the "Next Battle"

B2B Marketing Directions

In his 1989 best seller, The Seven Habits of Highly Effective People , Stephen Covey wrote that effective people practice the habit of "putting first things first." By this, Covey meant that highly effective people focus most of their attention on things that are truly important.