Wed.Nov 30, 2016

Remove journeys
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Outside-in marketing: a pragmatic approach to content marketing

Biznology

This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. As long as you keep asking yourself who the audience is and what their behavior tells you about your content effectiveness, you can leave the API plumbing to the techies.

Planning 144
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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

With integrated CRM and marketing automation, marketers can use customer data and sales information to help target their messaging and send leads on more customized journeys. GreenRope gives people access to a 360-degree view of their customers so they can better serve their clients.

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

With integrated CRM and marketing automation, marketers can use customer data and sales information to help target their messaging and send leads on more customized journeys. GreenRope gives people access to a 360-degree view of their customers so they can better serve their clients.

article thumbnail

GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

With integrated CRM and marketing automation, marketers can use customer data and sales information to help target their messaging and send leads on more customized journeys. GreenRope gives people access to a 360-degree view of their customers so they can better serve their clients.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes.

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GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

With integrated CRM and marketing automation, marketers can use customer data and sales information to help target their messaging and send leads on more customized journeys. GreenRope gives people access to a 360-degree view of their customers so they can better serve their clients.

article thumbnail

GreenRope Named a Category Leader in Marketing Automation by GetApp!

GreenRope

With integrated CRM and marketing automation, marketers can use customer data and sales information to help target their messaging and send leads on more customized journeys. GreenRope gives people access to a 360-degree view of their customers so they can better serve their clients.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? Create highly targeted segments to drive more contextual and personalized engagements.

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Intent Signal Data 101

That means B2B marketers miss out on 85% of a buyer’s journey! “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

How to add value for your customers throughout their entire journey. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. 47% of marketers said they have a database management strategy in place, but there is room for significant improvement.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

By attending this session, you'll learn: How to develop a common view of the customer and define the roles of engagement 🔐 How to go beyond marketing and sales alignment, and truly align across the full customer journey 🌐 What key metrics can (and should) be used to unify marketing and sales 📈 and more!

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. In today’s B2B business environment sales and marketing can no longer operate in silos. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.